This course offers a unique overview of modern political campaigns. It balances the important theories of democratic participation and historical context of elections with an understanding of what it takes to design and execute a modern political campaign. In addition to weekly readings, students will gain experience through course projects focused on candidate research, campaign planning, traditional and digital media, analytics and polling, and mobilizing voters on Election Day. This course will also cover the shift in campaign financing which has expanded the participation and influence of groups unaffiliated with candidates. We will host several guest speakers who have professional campaign experience.
Taught by Dr. Michael Cohen