Washington Center

Media, Message & Money: The Selling of a Candidate in the Digital Age

Term or Semester: 
Day and Time: 
Mondays, 5:00 p.m. to 8:00 p.m. PT
Quarter Dates: 
March 22 - May 31, 2021
Course Number: 
UCLA Political Science 141E
Quarter Elective

This course will look at evolution of political communication, from broadcast journalism and political parties/ advertising to messaging by the candidates. The quarter will also examine the impact of social media and role of outside interest groups. In addition, we will examine the historical context of political journalism and modern campaigns from Post-World War 2 through the present. The course will also study candidate recruitment, the debate process, and financing, to better understand the complexities of America’s political system.

Remote Syllabus

About the Instructor: Professor Steven L. Scully is an adjunct faculty member at UCDC and currently serves as C-SPAN's Political Editor. Scully earned his undergraduate degree from The American University in Washington, D.C and earned a Master of Science from Northwestern University’s Medill School of Journalism in Evanston, Illinois. He is past president of the White House Correspondents' Association, served as the back-up moderator during the 2016 presidential debates, and was recently inducted into the Pennsylvania Broadcasting Hall of Fame.  According to John Oliver (This Week with John Oliver), Professor Scully is the most patient man on television.  

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